News from around the web

We don’t just put any old rubbish up here, if we believe in it its here, if its been generated by Chat GPT or its just industry click bait it isn’t. Enjoy!

Are You Among the 41% of Netflix Users Who Still Don’t Know an Ad Tier Exists? - IndieWire Dec 8th 2023

Amazon Inks Deal With IPG Mediabrands as It Spools Up Video Ad Business - Hollywood Reporter Dec 2023

Disney+ Considers Adding Gaming and Shopping Experiences - Disney+ Informer Dec 9th 2023

“We’re very careful about the advertising experience,” Disney Ad Chairman Rita Ferro (MediaLeader 7th December 2023)

Netflix faces ad buyers and pledges to ‘set a new standard’ - MediaLeader, 5th December 2023 Ella Sugar

The irony of TV’s future: we’ve now come full circle Alex Hole VP Ad Sales Samsung TV- Media Leader Dec 1st 2023

Netflix Basic With Ads turns 1 this month. Here are all the new ad formats and a look at the tier’s health - Insider Intelligence Nov 14th 2023

Netflix ad-supported tier has 15 million subscribers, triple the previous count - CNBC Nov 1st 2023

Disney says subscribers are happy to sit through some ads - The Verge Oct 27th 2023